On account of the EU's recent decision to impose price caps on mobile roaming, European operators have been forced to change price plans to abide by the new Europe-wide rules. Vodafone UK is the latest network to announce new roaming plans, with the launch of its optional Vodafone EuroTraveller service, along with lower European roaming rates for all its customers.
For £3 per day, Voda customers who opt into EuroTraveller can use their UK price plan and balance on the continent. For heavy data users who travel frequently from the UK to Europe, this is almost a no-brainer. But customers who don't opt in will also see lower rates for calls, texts and data in Europe. Calls to the UK will now cost 28.8p per minute, texts will cost 8.9p, while data will be charged at 69.6p per megabyte. The new rates kick in from July 1.
Vodafone isn't the only UK network that's slowly making it less painful to use mobile data in Europe. O2 UK announced its new Euro roaming rates last month, and we can expect more operators to join the party as the July deadline imposed by the EU approaches.
Unfortunately, roaming outside of Europe remains exorbitantly expensive on UK networks — Vodafone charges £5 per megabyte in its "rest of world" zone, and other major operators offer equally eye-watering rates.
More: Vodafone EuroTraveller